The Development of Wii Active
When Wii Fit hit the market the previous year, it was being advertised as the perfect union between working out and games. It was a marriage between fun and fitness in a $90 box. When the people finally tried out the program, many were happy, while some felt that there was still room for improvement. The software games focused on the Asian model of fitness. Westerners, however, needed something more. Many criticized its basis for measurement, often calling fit people obese, having in mind the average measurement of Asians who are generally more slightly built than Westerners.
Recently, Electronic Arts announced EA Sports Active, its long-rumored exercise game. The game does not require the Wii Balance board at all, but will instead rely on a neoprene peripheral that will strap the Wii remote or nunchuk to a player’s leg. The program also comes with a rubber resistance band for strength training. All these for a retail price of $60, which is $30 less than Wii Fit.
EA Sports Active features more than 25 exercises. There are also tools such as a calorie counter, a virtual personal trainer, a 30-day weight-loss program, and some customizable workouts included. The makers behind the software are aware of the different philosophy between the East and West. They designed the program to recognize the body type and health requirements of westerners. They’ve also spent a lot of time working with Nintendo to make sure that the leg straps fit snugly and that it will be able to measure the players’ movements with no hassle.
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